Legal
Privacy Policy
Last updated: June 2, 2026
This Privacy Policy describes how Neal Tricarico and The Endurant Way, a brand of Ultimate Growth, Inc. ("we," "us," or "our"), collect, use, disclose, and protect personal information when you visit nealtricarico.com (the "Site"), contact us, or take part in our programs, communications, and services (together, the "Services"). It also explains the privacy rights that may be available to you.
Information You Provide to Us
We collect personal information you choose to share with us, including:
- Contact and inquiry details: your name, email address, phone number, organization or event, an approximate date, and the contents of any message you send.
- Program and purchase information: the offerings you express interest in or buy, and the information needed to deliver them. Payments are handled by third-party processors; we do not collect or store full payment-card numbers.
- Communications: the emails, texts, form submissions, survey answers, and other messages you exchange with us.
- Subscription details: the email address and any information you provide to receive our free video series, newsletters, or updates.
Only an email address is required to contact us. All other fields are optional, and you control how much you share.
Information Collected Automatically
When you use the Site, we and our service providers may automatically collect:
- Device and connection data, such as IP address, browser type, operating system, language, and device identifiers.
- Usage data, such as the pages you view, links you click, the dates and times of your visits, and the site or source you came from.
- Cookies, pixels, and similar technologies, as described in the Cookies section below.
Information From Third Parties
- Payment processors and our customer relationship platform, which confirm transactions and help us manage and deliver communications.
- Analytics and advertising providers, which give us aggregated or device-level insight into how the Site is used.
- Social and public sources, if you interact with us on third-party platforms.
Sensitive Topics and the Care We Take
Our content addresses grief, loss, trauma, and recovery. We know these topics are deeply personal. We do not require you to share sensitive details, we ask that you share only what you are comfortable sharing, and we handle the information you do provide with care. Our content is educational and supportive in nature; it is not therapy, counseling, or medical care.
How We Use Your Information
We use personal information to:
- Respond to your inquiries and follow up about a call, program, or request.
- Provide, operate, and deliver the Services, including the free series and any program you join.
- Send administrative messages and, where permitted, marketing communications you can opt out of at any time.
- Personalize, measure, and improve the Site, our content, and our offerings.
- Maintain the security and integrity of the Site, and prevent fraud or misuse.
- Comply with legal obligations and enforce our agreements.
Email and Text (SMS) Communications
If you provide your email address, we may send administrative messages and, where permitted, marketing messages. Every marketing email includes an unsubscribe link, and you can opt out at any time.
If you provide your phone number and consent to texts, we may send messages related to your inquiry or the Services. Message and data rates may apply, and message frequency varies. Reply STOP to opt out and HELP for help. Consent to receive texts is not a condition of any purchase.
Your Privacy Rights
Depending on where you live, you may have some or all of the rights described below. We will not discriminate against you for exercising them.
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have the right to:
- Know and access the categories and specific pieces of personal information we collect, use, and disclose.
- Delete personal information we hold about you, subject to legal exceptions.
- Correct inaccurate personal information.
- Opt out of the "sale" or "sharing" of personal information, including certain cookie- or pixel-based advertising.
- Limit the use and disclosure of sensitive personal information.
- Designate an authorized agent to make a request on your behalf.
The categories of personal information we may collect include identifiers (such as name, email, phone, and IP address), commercial information (such as programs you inquire about or purchase), internet or network activity (such as usage data), and the contents of communications you choose to send. We do not knowingly sell or share the personal information of anyone under 16.
Other US State Privacy Rights
Residents of states such as Virginia, Colorado, Connecticut, Utah, Texas, and others may have similar rights to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising or the sale of personal data. We honor these rights as required by applicable law.
European Economic Area and United Kingdom
If you are in the EEA or the UK, you may have rights to access, correct, delete, restrict, or object to our processing of your personal data, and to data portability. Where we rely on your consent, you may withdraw it at any time. You also have the right to lodge a complaint with your local data protection authority.
Exercising Your Rights
To exercise any of these rights, email privacy@nealtricarico.com or reach us through our contact page. We may need to verify your identity before we respond, and we will not charge you for a verifiable request except as permitted by law.
Data Retention
We keep personal information for as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements, after which we delete or de-identify it.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
International Users
We are based in the United States and process and store information here. If you access the Services from outside the United States, you understand that your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.
Children's Privacy
The Services are intended for adults and are not directed to children under 13, or the minimum age required in your jurisdiction. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.
Third-Party Links and Services
The Site links to third-party pages, including our order and opt-in pages hosted by our customer relationship platform. Those services have their own privacy practices, and we are not responsible for them. We encourage you to review their policies.
Do Not Track
Some browsers offer a Do Not Track signal. Because there is no common industry standard for responding to these signals, we do not currently respond to them.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the date at the top. Material changes may be communicated through the Site or by other means. Your continued use of the Services means you accept the updated policy.
Contact Us
Ultimate Growth, Inc. operates this Site under the names Neal Tricarico and The Endurant Way. For privacy questions or to exercise your rights, email privacy@nealtricarico.com or reach us through our contact page.
If You Need Support Right Now
You are not alone. In the US, call or text 988 for the Suicide and Crisis Lifeline, available 24/7. Outside the US, see findahelpline.com. This work is not therapy or crisis care.